Category: <span>Marketing</span>

Home / Business / Marketing
Post

Anatomy Of A Good Ad Campaign

When I went to the gym at Raffles Place last week, I was pleasantly surprised to see the station covered with Tokio Marine’s ad and with each passing panel, I was more in love with the whole campaign! Well done Tokio Marine! You’ve successfully managed to shed your stuffy Japanese image and gotten a little...

Post

Long Lost Aquaintance

I forgot to mention that I went to a focus group on Monday to talk about a subject close to every girl’s heart – SHOPPING! But that’s not the point of this post. The point is that I met my primary school classmate at this focus group! We haven’t seen each other for…15 years?? Amazingly,...

Post

Ad that I love to loathe

Saw this on the telly the other day and I immediately had a gagging reaction to it. Talk about exoticising China. Xiang gu Chicken? That just means Mushroom Chicken. AND puhleese…do you think we Chinese do qigong while cooking? Moreover, China is such a huge country. Each province’s cuisine differs from the next. Bet you,...

Post

Auctions auctions!!

I have finally found another auction website based in Singapore that doesn’t charge you to list your items!! Yay…how I have missed Yahoo auctions! It is www.cannla.com and the only downside to this auction website is that they don’t allow personal details on your description. So, my attempts to add “www.oct1983.com.sg” have been unsuccessful. The...

Post

Hey guys…need your help in filling up the simple market survey form below…THANKS!! Kindly copy and paste the link. http://www.surveymonkey.com/s.aspx?sm=WmK7_2fQl2Dlo9OX9f34MQ3Q_3d_3d